As a band, creating music is just one aspect of the business. A major part of building your brand and generating revenue is selling band merchandise. Not only does selling merchandise create an additional income stream for your band, but it also helps to build a loyal fanbase and promotes your brand.
Here are some tips on how to sell band merch and generate money for your band:
1. Create Merchandise That Represents Your Brand
The first step in selling band merchandise is to create items that represent your brand. This could be anything from t-shirts, hats, stickers, or even tote bags if you're selling your own vinyl. Make sure that the merchandise is of good quality and appeals to your fans.2
2. Set Up an Online Store
In today's digital age, having an online store is crucial to selling merchandise. This allows fans from all over the world to purchase your merchandise easily. There are many platforms to choose from such as Shopify, Etsy, and Big Cartel that make setting up an online store easy and affordable.
3. Sell Merchandise at Your Gigs
Selling merchandise at your gigs is a great way to interact with fans and create a buzz around your band. Set up a merch table at your shows and display your merchandise prominently. You can also offer special deals and discounts to fans who purchase merchandise at your gigs.
4. Collaborate With Other Artists
Collaborating with other artists can help to expand your fanbase and increase your merchandise sales. Consider partnering with other bands or artists to create unique merchandise that represents both of your brands.
5. Offer Limited-Edition Merchandise
Offering limited-edition merchandise can create a sense of urgency among fans to purchase your items. This could be a limited-edition t-shirt, or even vinyl. Limited-edition merchandise can also increase the value of your merchandise, making it more desirable for fans.
6. Use Social Media to Promote Your Merchandise
Social media is a powerful tool for promoting your merchandise. Share photos of your merchandise on your social media accounts and encourage fans to purchase your items. You can also run contests and giveaways to increase engagement and attract new fans.
7. Don't Overprice Your Merchandise
While it's important to make a profit from your merchandise sales, it's also important not to overprice your items. Consider the price range of your target audience and price your merchandise accordingly. Overpricing your merchandise could turn fans away and hurt your band's brand.
Now for the good part.
aka is now offering full merch support for local and touring bands!
- Looking for a great deal on custom t-shirt printing?
- Need your merch shipped to you along your tour across the country?
We are there to help. Let us know what you need, when you need, and we'll make sure its there before you arrive at the gig.
Let us know how we can help, REQUEST A QUOTE.